... "fire" does not matter, "earth" and "air" and "water" do not matter. "I" do not matter. No word matters. But man forgets reality and remembers words. The more words he remembers, the cleverer do his fellows esteem him. He looks upon the great transformations of the world, but he does not see them as they were seen when man looked upon reality for the first time. Their names come to his lips and he smiles as he tastes them, thinking he knows them in the naming.
-- Roger Zelazny, "Lord of Light"